Mondelez Suchard Campaign – Smartflex Produces Around 7 Million Personalized Packages with HP Indigo 25K Digital Printing
When store shelves across Spain are empty and people search for that one special chocolate bar, there’s usually magic behind it – or brilliant packaging. With the Suchard Christmas Campaign 2025, Smartflex Printing, in collaboration with Constantia Cflex, Mondelez International and HP Indigo, demonstrated how emotion, technology, and tradition can merge into a national success story.
Campaign Significance
Inspired by Spain’s famous Christmas lottery El Gordo, every Suchard chocolate bar became a unique lottery ticket – each with its own winning number and the chance to win up to €50,000. The campaign’s message:
“Cada tableta de Suchard esconde un número que puede cambiarte la Navidad.”
Every Suchard bar hides a number that could change your Christmas.
Approximately 7 million bars were produced, many of which sold out within days of hitting the shelves. The campaign turned Suchard into the talk of the holiday season, combining emotional brand storytelling with cutting-edge packaging technology. A perfect example of how digital printing transforms packaging into experience.
High-Pressure Production
The Smartflex Printing team worked tirelessly for months to bring the campaign to life in record time. Multiple production shifts ran around the clock – printing, laminating, coating, and inspecting with the highest precision and reliability. Despite the extraordinary project scale, print quality remained consistently excellent from start to finish.
This achievement underscores the company’s strength: maximum efficiency, outstanding color stability, and absolute on-time delivery. In this way, Smartflex was not only able to contribute to an international brand moment, but at the same time to secure the ongoing operation of other projects.
Technical Details and Innovation
Printing was carried out on the HP Indigo 25K – one of the most advanced digital presses for flexible packaging. Combined with HP SmartStream Designer, it enabled a highly dynamic workflow that processed variable data and unique designs in real time.
- 6.8 million flexible packages produced
- 68 series of 100,000 each
- 6-color digital printing (CMYKO + white)
- Reverse print on 20 my OPP-Plainfilm, 5-color CMYKO + partial white
- Lamination to 35 my OPP 280 metallized white film
- Partial cold-seal coating
- Mosaic background elements with individual winning codes
- 877 printing hours, 146 printed rolls, over 1,400 slit reels
- Consistent color precision and perfect register accuracy
The HP Indigo 25K offers short setup times, high production speed, and brilliant print quality on a wide range of substrates. With this campaign, Smartflex set a new benchmark in the industrial digital printing of personalized packaging.
Conclusion
The Suchard Christmas Campaign 2025 is more than a printing project – it’s a symbol of innovation, teamwork, and technological excellence. Smartflex proved that emotional brand communication and state-of-the-art digital printing go hand in hand.
With precision, passion, and creativity, Smartflex transformed a packaging concept into a national phenomenon. A project that shows: when technology meets emotion, even a chocolate bar can make history.
